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Weekly digest results logic

So within a OOTB weekly digest what determines the results within the blog section?  It seems like the it's pulling back the latest results from that week? But there were two different blogs posted on the same day and within the digest it only shows one of the blog posts? Is there any logic in place to pull back the higher hit blog posts within that week?

I have bloggers asking me how can I get my content surfaced within the weekly digest and I don't have a good answer for them based on I don't know the logic behind the digest.

Any help would be greatly appreciated.

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