"If you build it, he will come." That famous quote might work for baseball stardom, but it probably isn't the best strategy for your online community. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. Zimbra's Vice President of Marketing, Megan Yunker, recently shared a few online community marketing ideas that organizations can apply to fit their content, brand and audience. Learn more in her DestinationCRM article titled "Best Practices for Marketing in an Online Community."
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