Thinking about how to get your members more engaged? Check out Guild of Sommeliers for tips to boost your social strategy.
The Guild of Sommeliers is a non-profit, member-run organization, committed to educating and fostering networking among wine service professionals and wine enthusiasts across the U.S.
Its strategy? It created a comprehensive social strategy layering a members-only online community with direct engagement on Facebook, Twitter and Vimeo. They created the community to foster knowledge sharing of all topics related to wine – laws, regions, varieties and more. Plus, members network with one another to find jobs, discuss upcoming events and encourage active development of the profession
Check out this video to learn more about how its online community operates.
And be sure to download the case study to learn how exactly Guild grew its dues-paying membership base seven times over within four years, operating almost exclusively with online social engagement and community.
You’ll pick up some tips on how they’re accomplishing their objectives with a private member networking online community. Learn how Guild is engaging members with one another in a social community for in-depth conversations and resources that entice members to stay active and engaged:
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