Today, over 1 billion people use social in one form or another. And did you know that social accounts for 25% of the time we spend online? There are tons of other great stats that talk about how important social is, but I don't have to tell you because most of you already understand the enormous impact of social.
Instead, what I want to highlight is what happens in all of these social channels because of another interesting statistic – 50% of people that spend time in social channels update content monthly. That's at least 500 million people; and it is creating a massive amount of data.
And if you are a business (no matter the size), it is the data that you should care about:
One of my predictions for 2013 is that businesses (both small and large) will re-think how and where they deploy their social investments. Specifically, I believe that investments will shift from consumer-facing social media (Facebook, Twitter, Pinterest, etc.) back towards their own public, on-domain communities. Why?
Social communities create experiences that your customers can have with your brand, and in the end, you keep all of the data created during those interactions. Plus, with the right social community, you can drive more traffic to your site and still integrate with the consumer-facing social channels that will continue to be important (such as Facebook).
Interested in learning directly from companies that have social communities? Dell is a great example of a company that is delivering exceptional customer service on a global scale through its social community. Take a look at Dell’s case study to learn more.
[Community image source:] Big Stock Photo
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