Doug Levy Talks Authentic Customer Relationships vs. Social Media Hype at The Big Social

Last month, I announced that New York Times bestselling author Paul Spiegelman will kick off The Big Social 2013 with his keynote on employee engagement. Today, I have the added pleasure of introducing our second guest keynote – Doug Levy. Doug is the founder and CEO of MEplusYOU (formerly imc2) and co-author of Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results.

MEplusYOU is a strategic and creative agency that helps brands outperform their competitors by building stronger customer relationships. Doug and MEplusYOU have helped some of the world’s most successful brands, including companies such as Procter & Gamble, The Coca-Cola Company, Pizza Hut, Louisville Slugger, Samsung and RadioShack. Through his work, Doug shows companies that the most successful marketing is oriented around fostering authentic and sustainable relationships.

Based on his recent book Can’t Buy Me Like, Doug’s keynote will focus on how companies can outperform their competitors by building more authentic customer relationships. The book discusses how businesses will succeed by embracing honesty, transparency and shared values over putting blind faith in social media. At The Big Social, he will discuss how any company can succeed by being authentic versus relying on hip social media promotions, viral videos or blizzards online ads.

Please join me in welcoming Doug to our incredible lineup of speakers at this year’s The Big Social.

Learn more about what The Big Social 2013 has in store here.

Doug Levy
Founder and CEO of MEplusYOU
Co-author of Can’t Buy Me Like