Community Launch Advice from SuperNova Finalists 2013

Our hearty congratulations to Lauri Travis at Tyler Tech, Jeff Sullivan at Dell and Margaret Oldham at Beck Ag. These three customers snagged Finalist honors in Constellation’s SuperNova Awards for pioneers of disruptive technology.

Says R “Ray” Wang, principal analyst and CEO of Constellation Research, Inc. – “We’ve been very impressed with the quality of this year’s SuperNova Awards finalists. The individuals and companies who have been selected truly buck the trend and show disruption.” Finalists were picked from more than 220 applicants.

So, how’d they do it? Check out their entries, and remember to VOTE for the winner here by October 9. The finalists also shared a few quick strategies to consider throughout the community lifecycle below.

Getting started

Lauri Travis, Community Manager, Local Government Division, Tyler Tech: My advice to an organization launching a support community with multiple product lines would be if you can get your marketing team involved from the start, do it! But most importantly, have your teams in place for each product group excited and ready to support clients as they join the discussions on your community.

Onboarding customers in your new community

Jeff Sullivan, Sr. Marketing Manager - Online Communities, Dell: The main lesson I’ve learned regarding migration to an on-domain community is that communication throughout the process should be a top priority. Start by getting customer ideas for what the destination should look like early on. Incorporate their feedback, and then bring them into the testing before you go live. Notify the customers of the upcoming change, talk about the benefits and give them a place to ask questions. 

Gaining traction to build a successful community

Margaret W. Oldham, Director of Innovation and Opportunity, Beck Ag: Know your audience. Our community was created for ag professionals to have a secure place for business-to-business conversations. However, we know farmers, veterinarians and ag retailers don’t spend a lot of time in front of a computer. Mobile technology and rural internet access are changing the way our target audience accesses information and making BeckAgConnects more valuable.