• Marketing in an Online Community: Idea #5 from Infodoodle Series

    Over the last few months, I have shared several ideas, ranging from support and training tips to content recommendations, around marketing in an online community. Now, I want to touch on idea five: #5 Collect ratings and reviews Whether you’re...
  • Social Depth in Social Media and Online Communities

    Social depth in social media? Not an oxymoron. Forrester just released The Forrester Wave™: Social Depth Platforms report where it positions Telligent as a Strong Performer and discusses how and why brands are getting value by engaging their...
  • Marketing in an Online Community: Infodoodle Series Tip #3

    In my previous blogs focused on marketing in an online community, I shared two tips – one pertaining to recommendations for posting content and the other around engaging customers to share best practices . Now, to continue the infodoodle series...
  • Marketing in an Online Community: Idea #2 from Our Infodoodle Series

    As you know, we just introduced our infodoodle with nine ideas for social marketing back in April. Let me pause here for a moment because we got a lot of great questions about the infodoodle format. Namely, “did you mean to type doodle instead of...
  • New Social Marketing Infodoodle! 9 Ideas for Marketing in an Online Community

    Marketers need a plan and a good framework for creating a healthy, engaged community. The secret to success isn’t so secret - it’s all about understanding the wants and needs of your audience and then creating value for your community members...
  • Nextplora takes Market Research into the Social 21st Century

    Back in the dark ages when I was studying for my undergraduate degree at university, I took a job doing market research for a well known car manufacturer, who will remain nameless of course, to try and earn some extra money. They gave me the thankless...
  • Telligent Awarded Microsoft Digital Marketing Partner of the Year

    Telligent is pleased to announce today that we have been awarded the 2012 Microsoft Digital Marketing Partner of the Year Award. This recognition is a tremendous affirmation of our commitment to delivering exceptional customer experience. It would not...
  • The Top 5 Reasons Your Digital Marketing Strategy Needs a Social Community

    Interactive digital marketing is a fine art – a balancing act, if you will – of supplying just the right amount of information to get people interested without bombarding them with a pushy, overly-intrusive sales approach. Websites are the...
  • Boost Association Membership with a Social Community

    Associations are rapidly adapting to the social Web to understand its members’ needs and wants, build cause awareness, keep current members engaged, attract new recruits and ensure that they are creating mutually beneficial relationships with members...
  • How InSites Enhances Unilever’s R&D with Social Market Research

    InSites Consulting is one of the most awarded marketing and research consultancies in the industry, working with global brands like Danone, Kraft, Heineken and Unilever. One of its most successful projects is Unilever’s Inspire Us community, designed...
  • Is Customer Experience the New Marketing?

    In May, Telligent hosted a webinar with three guest speakers – Kate Leggett from Forrester Research, Inc . , Lewis Simons from Cox Communications , and Brendan Cosgrove from Kaseya . While the official title of the webinar was Social Customer Service...
  • Using Your Community to Increase Brand Awareness

    From its very beginnings, the internet was designed to connect people to people and to information. Back then, tools like newsgroups and email were getting the job done. Of course, today an ever-growing number of interactive tools are at the disposal...
  • Telligent Educates Companies on the Foundation and Tools to Get Social in 2012 + How to Leverage Existing Microsoft Investments

    How many of you believe that social is the new norm? We do, and so do your customers, partners and prospects. That is why we have teamed up with Microsoft to deliver a one of a kind dynamic and social online presence. Your customers and partners expect...
  • Digital Marketing – Are You In?

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  • Golf Gets More Social with Titleist

    In 2004 I picked up golf as a way to bond with my dad. Fast forward six years and now I’m a member of Titleist’s online community for golf enthusiasts and players. In the community, members can share their golf stories, discuss tips for improving...
  • Free Webinar: Get Social with Market Research to Drive Sales

    Do you know what your customers are saying about you? What they want you to change about your products and services? CORE4 Research is leading the pack with an innovative, engaging and cost-effective way of finding out what customers expect from retailers...
  • A Lesson from Texas Instruments on B-to-B Marketing and Community Excellence

    Texas Instruments gets it - the importance of understanding who your customers are and what’s important to them. TI made the cover of the October/November issue of Chief Marketer magazine with its story “ Engineer Spoken Here, Texas Instruments...